Measure twice, and cut once. Words I can clearly hear my dad saying. Meaning that you should take your time and do your research and details before you start any project. After five hours of deliberation at Keller today, we called it quits on a Friday afternoon. We completed a lot, however, we still have a lot to do before the discovery process is complete.
Summarizing what was discussed today would be the preliminary details of space and usage for the entire first floor of the Barnyard Estates. This information that we completed today, will be enough for a conceptual design, or a bubble diagram that we should be able to have for a July 10th meeting with a tentative partner or financial contributor. However, there are several of us that have some homework prior to completing this information.
Not only did we discuss building, room, and even workspace build-out specifications, but we brainstormed ideas about how we would bring in potential partners. The question was how do we intend on presenting our ideas? What ideas or incentives can we bring to the table that would excite them. A cultural center or space was mentioned, specifically, Valley Queen Cheese Factory in South Dakota. They have a heritage center on Main Street in Milbank. The heritage center and cheese shop invites visitors to take a step back in time and learn about the founding and 91-year history of the company. A cultural or heritage center could be a space in the Barnyard Estates (possibly the wine and cheese/retail space) that creates a wall or an area to tell the story of Belgioioso, a company that was founded in 1979 by Errico Auricchio, whose great-grandfather was a cheese manufacturer in Italy. Auricchio started the first company in Denmark, Wisconsin. Another concept was the Cheese Counter and Dairy Heritage Center in Plymouth, Wisconsin, another road trip is planned to tour this facility and research ideas in the nearby future.
Signage was discussed and determined that a monument-type signage with a simple digital sign underneath would be the plan. The individual businesses inside would have signage within, but would we would need to develop a structure or guideline for that. We also discussed something unique to the landscape, like a silo (with logos on it.) or even a large monument like a cow, an egg, or a large piece of cheese that would attract tourists to the Barnyard Estates. Could this also be a potential naming rights space? Absolutely. At the last meeting, a grainery-style gazebo would be important for the outdoor seating area. A couple of images below, just for visualization purposes.